Give everyone a better view

Client

Lakeside Software

Project type

Corporate Branding

Role

Senior Mgr. – Brand & Creative

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Lakeside Software is leading the charge into a new era of proactive IT — but their brand wasn’t keeping pace. Their previous visual identity felt outdated and misaligned, with a logo that unintentionally evoked vacation rentals or retirement communities. Compounding the issue, there was no clear brand architecture to distinguish Lakeside Software as a company from SysTrack, their flagship product.

Before a new visual system could be introduced, the brand needed stronger foundational elements. We began by redefining the brand messaging — making it clear, concise, and aligned with Lakeside’s mission and vision for the future of IT. The result is a bold, clean, and modern identity that not only stands out in the enterprise space but also positions Lakeside as a forward-thinking leader ready to meet the demands of tomorrow.

Redefining the Messaging

Why we do it:

We transform IT complexity into clarity.

We believe IT doesn’t have to be complicated, even if IT environments are. We drive efficiencies through data to move forward the world’s largest enterprises who count on technology to work.

How we do it:

Leverage our embedded AI engine and rich dataset to enable IT teams to proactively resolve complex issues and gives visibility across the entire digital estate.

What we offer:

Lakeside’s flagship product, SysTrack: an endpoint monitoring platform.

We are:

Trusted • Visionary • Curious • Collaborative • Bold