Creative Thinker.
Strategic Doer.

I’m a senior creative professional with 12+ years of experience turning complex problems into clear, compelling ideas. I’ve built brands from the ground up, scaled design systems, and led campaigns that actually do what they’re supposed to—connect, convert, and stick. I’ve worked across industries from healthcare to CPG to SaaS, and I’m just as comfortable in the ambiguity of a whiteboard session as I am in the final rounds of asset delivery.

I’m a type nerd, a meaning-maker, and a strong believer that clarity beats cleverness (but ideally, you get both). I bring a mix of systems thinking, storytelling, and “let’s figure it out” energy to every team I join. I take the work seriously, not myself — and I’ve learned that the best ideas usually come from great conversations.

Recent Experience

Senior Manager — Brand & Creative
Lakeside Software

Led the evolution of brand identity and narrative to align with key marketing and sales objectives, driving awareness, engagement, and revenue growth. Developed creative systems and campaigns that strengthened the organization’s market position, supported demand generation, and built cross-functional alignment across product marketing, sales, communications, and operations.

Senior Designer
TAG Worldwide

Partnered within an in-house agency model to lead concept development, design execution, and creative asset management for global, multi-channel marketing campaigns. Ensured brand consistency and creative excellence across print, digital, and event channels while working closely with internal teams and external vendors.

Art Director
Rite Aid

Collaborated with the Lead Copywriter to develop consumer-facing creative concepts and campaigns across in-store, digital, and direct channels. Helped evolve the brand voice and visual identity to drive customer engagement and ensure consistency across all touchpoints.

Creative Lead
Rume Health

Worked in close partnership with the VP of Design and Creative Director to evolve the brand’s visual identity and narrative while building scalable creative systems. Played a key role in developing process infrastructure, mentoring creative staff, and formalizing brand standards.

Tools I Use:

Adobe Creative Cloud
InDesign
Photoshop
Illustrator
AfterEffects
Premiere

Microsoft Office
Word
PowerPoint
Excel

Prototyping
Figma
WebFlow
Ceros

Project Management
monday.com
Workfont
Clockify

Education

Lesley University
B.F.A – Design, 2013