Creative Thinker.
Strategic Doer.

I’m a senior creative with 12+ years of experience turning complex challenges into clear, meaningful ideas. I’ve built brands from scratch, scaled design systems, and led campaigns that do what they’re supposed to — connect, convert, and stick. I’ve worked across industries like healthcare, CPG, and SaaS, and I’m equally comfortable scribbling on a whiteboard or polishing final deliverables.

I’m a type nerd, a meaning-maker, and a big believer that clarity beats cleverness (though I aim for both). I bring a mix of systems thinking, storytelling, and roll-up-your-sleeves energy to every team. I take the work seriously — not myself — and I’ve found that the best ideas usually come out of honest, curious conversations.

Recent Experience

Senior Manager — Brand & Creative
Lakeside Software

Led the evolution of brand identity and narrative to align with key marketing and sales objectives, driving awareness, engagement, and revenue growth. Developed creative systems and campaigns that strengthened the organization’s market position, supported demand generation, and built cross-functional alignment across product marketing, sales, communications, and operations.

Senior Designer
TAG Worldwide

Partnered within an in-house agency model to lead concept development, design execution, and creative asset management for global, multi-channel marketing campaigns. Ensured brand consistency and creative excellence across print, digital, and event channels while working closely with internal teams and external vendors.

Art Director
Rite Aid

Collaborated with the Lead Copywriter to develop consumer-facing creative concepts and campaigns across in-store, digital, and direct channels. Helped evolve the brand voice and visual identity to drive customer engagement and ensure consistency across all touchpoints.

Creative Lead
Rume Health

Worked in close partnership with the VP of Design and Creative Director to evolve the brand’s visual identity and narrative while building scalable creative systems. Played a key role in developing process infrastructure, mentoring creative staff, and formalizing brand standards.

Tools I Use:

Adobe Creative Cloud
InDesign
Photoshop
Illustrator
AfterEffects
Premiere

Microsoft Office
Word
PowerPoint
Excel

Prototyping
Figma
WebFlow
Ceros

Project Management
monday.com
Workfont
Clockify

Other:
Google Suite

Things you can’t teach:
Humor
Curiosity
Empathy

Education

Lesley University
B.F.A – Design, 2013