A modern, human-first brand identity for a growing telemedicine company.
Rume Health, a rising player in the telemedicine and wellness space, had a logo — but not yet a full brand. With a mission rooted in putting customer well-being first, they knew they needed more than just a visual mark. They needed a cohesive identity that could communicate trust, innovation, and care—while helping them stand out in a fast-growing, highly competitive market.
To take their brand to the next level, Rume Health set out to build a bold, modern identity that would resonate with their audience and reflect their evolving ambition. The goal: turn a healthcare logo into a healthcare brand—and create the foundation for lasting connection, recognition, and growth.
I partnered with the Head of Design and Creative Director, to build out the full brand system from the ground up—messaging, visuals, tone of voice, and digital presence. Our goal was to strike the right balance between clinical credibility and human warmth. The result is a brand that feels clear, modern, and approachable—ready to grow with the company and build trust with patients from first glance to first appointment.
